KMART Australia has launched its 37th annual Kmart Wishing Tree Appeal in partnership with The Salvation Army, inviting communities to support families in need this Christmas.
Both gifts and monetary donations are welcomed in-store and online until December 24, 2024.
The Kmart Wishing Tree Appeal, Australia’s largest and longest-running gift collection drive, aims to raise $1 million and collect 400,000 gifts for those in need this holiday season.
To kick off the fundraising, Kmart has donated $100,000, encouraging others to join in and support the cause.
Kmart Hervey Bay’s Wishing Tree Champion, Alisha Gadischke, emphasised the local impact, saying, “The Appeal brings people together in Hervey Bay to spread holiday cheer.”
The community’s response has been overwhelmingly positive, and they look forward to building momentum as Christmas approaches.
Major Bruce Harmer from The Salvation Army highlighted the increasing demand for support this year, as many families face financial struggles due to the cost-of-living crisis.
He expressed gratitude for the Kmart Wishing Tree Appeal, which has been making a difference for over 37 years, helping struggling Australians provide their children with a special Christmas.
Each year, Kmart customers place gifts under the Wishing Tree, brightening the holidays for those in need.
The appeal is about more than just giving—it’s about creating joy, building community, and showing that even small acts of kindness can have a big impact.
How to Get Involved
There are several ways to contribute to the 2024 Kmart Wishing Tree Appeal:
Gifts: Drop off a new, unwrapped gift at any Kmart store. Practical gifts for older children, like headphones or beauty products, are especially needed.
Financial Donations: Donate easily in-store by rounding up your purchase, adding $2 through donation cards, or dropping spare change into collection boxes.
Donations can also be made online or through the Wishing Tree QR code found in stores.
Every contribution, big or small, helps spread hope and joy to those who need it most this Christmas season.
